How to Advertise in the Wall Street Journal Or Investors Business Daily and Skyrocket Your Profits

!±8± How to Advertise in the Wall Street Journal Or Investors Business Daily and Skyrocket Your Profits

What follows are my random thoughts about advertising your product or service to the readers of these business publications.

1. Newspapers are not dead.

Everyone thinks that the internet has killed most printed media. But it's just not true. What is true is that you have to watch your costs. Your cost per lead and cost per sale. But, don't count newspapers and magazine down and out yet. I have one client who advertises in the Reno, Nevada daily newspaper. He runs 3 ads a week for 3.00. He gets about 12 leads a week off it. And he closes 40% of the leads on a ,000 product/service.

Those are good numbers. He's paying about per lead with his newspaper marketing. With other media, he admits he pays in the neighborhood of 0 to 0 for a lead.

Newspapers are not dead. The WSJ and the IBD are good mediums for generating leads and sales. The readers have above average discretionary spending money. They are the first buyers. Meaning, they will often be the risk-takers and buy a new, unheard-of products before it really catches on. Joe Sugarman made a nice income from full page ads in the WSJ in the 1970's selling high-tech devices that were new to the market. He operated in the basement of his Chicago area home.

The readers of these publication fancy that they are more thoughtful than other buyers. Thus, they will read a long-winded ad, feeling that they are getting information... not talking to a "salesman". But YOU, the smart marketer, know the truth. You know that every ad, especially a long-winded ad... IS your salesman. A commissioned salesman who does not sell does not cost you much. But an ad that does not sell, costs you plenty.

2. Pay close attention to this concept. Write it down. It's important: People Will Not Read Long Winded Ads!

But PROSPECTS will.

If you want them to spend money with YOU. You must give them interesting and helpful information. You cannot bore them into reading your ad. But if it is written in an interesting helpful way... Prospects will read any amount of copy. If you think that no one reads any more... then, why o why do they buy the WSJ or the IBD? They want information.

They want products and services that will help them make more money.... Enjoy life more... get ahead in their career... prepare for the future... They want more sex. They want more time. They want solutions to a host of problems they are having. They want peace of mind. They want pride of ownership. They don't want to be embarrassed by decisions they must make. Can your product/service solve some of these problems? Then YOU need to consider advertising in the WSJ or IBD.

3. These are passionate audiences.

Years ago, my postman told me that the two angriest customers on his route were those who did NOT get their Wall Street Journal... or those who did NOT get their National Inquirer. Please note: The two extremes in audiences. But both were passionate about their publications. You can generally tell which publications had passionate audiences. It is the publication that has a healthy classified section. For example: Popular Mechanics magazine has several pages of classifieds. This is your hint that a fullpage ad in that publication will have a lot of selling power for you: Passionate audiences.

4. Newspapers are not dead, but they are struggling.

Therefore, you can negotiate the price. Like the client mentioned above, if you're selling a ,000 product you can afford to bring in leads at a cost of several hundred dollars. But you've got to know your costs. Lead generation cost, conversion cost, customer repeat buyer cost, attrition cost, etc.

5. Generally speaking, your message in the IBD or WSJ should be the same message you're using in the internet or your sales presentations. Especially if you've tested your message and found THIS message to be the one that gets you the best response. Buyers who come to you from the newspaper or the web or direct mail... are all the same. They all want the benefits of your product or service. What is your strongest message? That's the message you want in your newspaper ad.

6. Give your ad a headline.

It is laughable how many ads in the WSJ or IBD don't have headlines. The headline is the part of your ad readers scan to see if they want to spend more time with your ad. If it does not have a headline, you might as well not run your ad. Headlines are so important that for years and years, marketers who test various elements will tell you one headline can pull 19 times more orders than the same ad with another headline. Give your ad a headline and make it a good one.

7. Keep the 2nd "Honey" in mind.

Very often, if you're selling a high-ticket item, the prospect will read your ad and become convinced it is a good deal. But there is a "Honey" they must discuss things with BEFORE the buying decision takes place. If your ad is good, they will often clip it out of the paper to use as ammunition with which they can convince their spouse or boss, etc... to buy the product or service also. Give them all the ammo they will need to make a convincing argument. They want the conveniences and benefits you offer, but you've got to convince them. Then they must convince themselves. Then they must convince other who might say "Why do you want to buy that?"

8. Call out your audience.

Who reads these publications? Investors. Entrepreneurs. Managers. CEOs. CFOs. Politicians. Inventors. Some educators. People who long to get ahead. These two publications are read by people who are on the cutting edge of societal evolution. They are the shakers and movers. They are the debaters of our day. If you want to sell your product to a narrow slice of their readers, CALL THEM OUT. Say: Attention Investors. Or, ATTENTION BUSINESS OWNERS. Etc.

9. Speak to every group of readers.

Some folks are visual. Some are touchy-feely. Some are accountants. Some are audio types. Do you hear what I'm saying? Can you see the good in this? Doesn't this add up in your thinking? You can describe the same house as being full of light coming threw the windows. Or build to withstand the toughest winds.

10. Repeat Yourself.

Repetition is the juice of good direct response advertising. If you make a statement once, it does not so easily sink in. But if you say the same thing three different times, from three different angles, the chances increase that the reader will likely OWN the idea and think it's his idea to own the product.

11. Repeat Yourself.

Brand advertisers repeat the message many times over the course of a year. Direct response advertisers must repeat the selling points in the same ad, enough until it's believed and acted upon.

12. Give them a call to action.

It's one thing to lay out your arguments for the purchase of your product or service. But you must tell them what to do next. Call now. Order by Wednesday for a free sample. Mention my name for a special delivery.

13. Use a "fireside chat" approach.

Most of us have emotions. We don't want to do business with a nameless, faceless corporation. We want to deal with a real person. We want to trust the seller. We want to know that you have done your homework and feel our pain. We want to know your solution has been tested and proven. That others have tried it and are thrilled with the results. Consider the bailouts of Chrysler and GM of today... with the bailout of Chrysler in the 1980's under Lee Iacocca. Mr. Iacocca splashed his face all over every ad that came out selling cars. He spoke to us "man to man". We felt his honesty and sincerity. Chrysler sold a lot of cars then. Today, the bailout of the car companies have no name... no face... no one with home we can identify. Deep in our souls we hate collectivism. We want to deal with someone who is real. Someone who will sit down with us and have a "fireside chat".

14. Use these ideas and you can be a fireless advertiser.

Even in a media that on its surface looks to be expensive. But when measuring cost per lead and cost per sale will likely turn out to be way cheaper than a classified.

Call me if you want to discuss these ideas for your marketing.

How to Advertise in the Wall Street Journal Or Investors Business Daily and Skyrocket Your Profits

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Shower Floor Tiles - How to Get Amazing Results!

!±8± Shower Floor Tiles - How to Get Amazing Results!

Floor tile shower remodeling offers a unique opportunity for any dimensional change in a natural, relaxed and special. The best thing about these cards is that it requires no special technical knowledge to install. The following review will show you how to easily use these unique nature-made panels.

Quick overview

And 'known for its ease of use, but especially for what is in it - restructuring shower floor is made of the same beach stones gluedapplications support network, which eventually creates a seamless tile. Indonesia - If you wondered, always on the origin of these natural stones, then most of them are imported from the exotic islands of Sumatra and Bali. Environments provided by this coating technique simple, there are countless: walls, bathroom, shower bases and backsplashes, kitchen backsplash, tops, patios, pool areas, decks and fireplaces.

Quick benefits and advantages

Undoubtedly most of us will be useful andeasy to renovate our house:

* Installation is quick and takes only a few hours.

* Can be used as a backsplash sink for dry and wet surfaces such as floors or shower.

* Provides a natural look and luxurious feel to any coated surface.

Important Tips!

* Laminate the stones with a sealer prior to installation - is from liquids, dirt and detergents transforming it even more resistant to be protected.

* To receive thisnatural stones properly, it is recommended to apply sealants every two to three years.

* Epoxy based grouts are considered stronger than conventional grout, however take in mind that they are less forgiving to the ignorant installer.

There are probably many other great advantages provided by this effortless home improvement option simply because anyone can do it by himself quickly, at no risk, and at minimal effort.

Conclusions

Shower Floor Tiles installation truly enables you to fulfill your creativeness as far as it concerns your own home's redesigning. It is recommended to go over the above tips once you decide on installing these panels.

Shower Floor Tiles - How to Get Amazing Results!

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InSinkErator Evolution Pro Compact 3/4 HP Garbage Disposer

!±8± InSinkErator Evolution Pro Compact 3/4 HP Garbage Disposer

Brand : InSinkErator | Rate : | Price : $215.00
Post Date : Oct 03, 2011 11:43:09 | Usually ships in 24 hours

IN-SINK-ERATOR PROCOM The Evolutuion Pro Compact Food Waste DisposalIN-SINK-ERATOR PROCOM The Evolutuion Pro Compact Food Waste Disposal Features:; Perfect for small households or restricted cabinet space ; Continuous feed ; Secondary sound baffle ; MultiGrind technology ; SoundSeal technology ; Stainless steel grind chamber and elements ; Jam sensor and quiet collar

• Continuous feed
• Sound Seal Plus makes the Evolution Compact at least 30 Percent quieter than standard disposers
• Multi Grind Two grind stages let you quickly grind difficult food waste you wouldn't put in a standard disposer, like celery and potato peels
• 34.6-Ounce Grind Chamber and Stainless Steel Grind Components handles more volume than standard disposers, 3/4 Horsepower Dura-Drive Induction Motor gives you more horsepower than standard disposers
• Quiet Collar Sink Baffle (antimicrobial) ensures quiet operation

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Solving computer problems - How to stop the overheating of the PC

!±8± Solving computer problems - How to stop the overheating of the PC

The danger of overheating the computer, the internal components will be burned and damaged beyond repair. This is usually fatal to a PC and can lead to data loss (especially if the disk in question). This article is about the problems with the computer BIOS to resolve problems with the heat of the CPU / fan, and how to prevent it.

Start by selecting the monitor levels of heat to the CPU. All computer monitor CPU temperatures and fan speeds via the BIOS. You canAccess to these data, the mode boot computer's BIOS (usually by pressing the Delete key at boot). The BIOS menu should have sub menu items for monitoring the temperature, CPU fan speed.

Alternatively, freeware tools like Speedfan and HWMonitor to monitor the readings on the BIOS as your computer.

Check that the fans still run and that the CPU temperature below 50 degrees Celsius. Intel recommends a maximum temperature of 40 degrees, asPC is idle and under load 50 degrees. If the CPU levels closer to 80 degrees, then you have serious overheating problems.

Includes questions of heat troubleshooting (i) cleaning of internal components from dust and (ii) the reduction of the computer is exposed to external heat sources. Open the PC and compressed air to clean the vent bays, CPU cooler, fans and power supplies. Do not use cleaning fluids (because it causes corrosion).

Be cleaned with a computer, make sure your PCnot near heat sources or all kept blocking the openings. Laptop users should be careful to avoid their computer on a flat surface, blocking the openings below.

To verify if the levels are still high specific heat, then you need to damage / defective parts. Check for cracks in the vents / heatsink, or damage to power lines and connector pins. Replace damaged fans will not cost too much and is easily accessible from a computer repair shop to do if you do not feel comfortablethis.

Solving computer problems - How to stop the overheating of the PC

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InSinkErator Evolution Essential 3/4 HP Household Food Waste Disposer

!±8±InSinkErator Evolution Essential 3/4 HP Household Food Waste Disposer

Brand : InSinkErator
Rate :
Price : $202.49
Post Date : Sep 24, 2011 08:42:06
Usually ships in 24 hours

InSinkErator Evolution Series Disposers
Evolution Series Disposers feature patented MultiGrind and SoundSeal technologies, which means they grind more with less noise. The Evolution Essential Food Waste Disposer is the ideal choice for a wide range of kitchens. The model that fits the widest range of customer needs, Evolution Essential features MultiGrind technology, to grind everything from artichokes to rib bones, and SoundSeal technology, to cut noise levels by up to 40% over standard disposers.

Evolution Technology: Grind More, Hear Less
Over the past eight decades, InSinkErator has built more than 100 million food waste disposers. Now the company has put everything it has learned into a line of disposers that sets dramatic new standards for performance. Evolution Series disposers feature innovative technologies--MultiGrind and SoundSeal--that address users' two most common requests: improved grinding ability and reduced noise.

Liquify Waste with MultiGrind Technology With the Essential's MultiGrind feature, you can efficiently grind difficult food items, such as bones. This two-stage technology uses a grindshear ring that enables you to grind food waste significantly better than you could in any previous disposer. With the Evolution Essential, celery, potato peels, artichokes, rib bones, and more are virtually liquefied to safely flow into your sewage system. You'll enjoy a cleaner food preparation area and less bagged garbage cluttering your home. 40% Less Noise with SoundSeal Technology SoundSeal technology utilizes an anti-vibration mount, an anti-vibration tailpipe mount, and quiet collar sink baffle, so you can hold a conversation with elevated voices while the disposer is running. This technology also includes sound limiter insulation to reduce noise levels by up to 40% compared to standard disposers.

'Evolutionary' Disposer is Easy to Install
Designed with a 3/4-horsepower Dura-Drive induction motor, the Evolution Essential is truly 'evolutionary'--giving you the horsepower you need to grindmore types of food waste than standard disposers. An added bonus, the Evolution Essential's 40-ounce stainless steel grind chamber and grind component is built tohandle more volume than other disposers.

The Evolution Essential food waste disposer is constructed with a stainless steel quick Lock sink mount for easy installation. All InSinkErator food waste disposers are built with this feature, making replacement of older units a breeze--simply disconnect and replace your old disposer using the same sink mount.

Environmentally Friendly, Wallet-Friendly Choice
The Evolution Essential food waste disposer is a practical and environmentally responsible way to help reduce the 31 million tons of solid waste generated from food scraps in the U.S. each year.

Instead of throwing this food waste away, grinding it with the Evolution Essential sends it to your local municipal wastewater treatment plant, where it can be recycled to produce methane, a renewable source of power for the plant. Additionally, wastewater treatment plantscan process food waste into biosolids to be used as fertilizer (check the plant in your area).

Food waste disposers average less than 50 cents a year in electricity to operate and account for less than one percent of a household's total water consumption. In fact, the Evolution Essential features an average water usage of one gallon per person per day and an average electrical usage of three to four kilowatt hours per year, making it among the least expensive installed kitchen appliances.

Parts and Labor Warranty
The Evolution Essential is backed by an exclusive six-year in-home service warranty.This warranty from InSinkErator includes free house calls (including parts and labor) for the entire warranty period.

What's in the Box
InSinkErator Evolution Essential Food Waste Disposer, quick lock sink mount, quiet collar sink baffle, jam-buster wrench, anti-vibration tailpipe mount, anti-vibration mount, stainless steel sink stopper, spring type hose clamp, and installation instructions.

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Because the Pro 333 is the maximum unit InSinkErator Waste Disposal

!±8± Because the Pro 333 is the maximum unit InSinkErator Waste Disposal

Keeping a kitchen clean is very important for many people. It is not only a great feeling in your home. It helps you to be to have a hygienic environment to prepare food in a place instead of spending all your time cleaning, there are ways you can optimize the movement to clean faster. One of the main ways of accomplishing this is to install an InSinkErator Pro 333

There are some ways you may be able to enjoy a clean kitchen. On the one handwhat you will be able to handle all your organic material must go down the drain, instead of in the trash. You'll also be able to clean all the crumbs off the countertops in the kitchen sink. You only need a few precautions, do not work on your machine. It 'interesting that most people think of the provision for granted until it works.

Disposal of organic material

Once you have learned not only how to install a garbage disposal in your house, but it is installed, it willWe note a light trash. Not only can you more easily. You'll also notice that the smell of garbage in itself is not so bad. This is because the 333 or even the 45-model can be found in a loop until all the organic materials that send them through aid.

Easy to clean

With a large waste disposal, means that to get all kinds of garbage in the stream position. You can simply clean the counters and then the sink. All the crumbs and other materials is justin the septic tank or sewage lines. They are also taking out the trash less often worry because you do not have to worry about odor or hygiene.

Precautions

In order to InSinkErator Pro 333 from loss or other problems, it's a good idea to take some precautions. You should never let go of all metal drain. Spoons, rings and other objects can use a drain screen can be controlled. You should alsoabstain from the sale to get rid of bone. While many models will boast the ability to chew bones, teeth grinding can cause damage to the device must be replaced first.

Because the Pro 333 is the maximum unit InSinkErator Waste Disposal

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